Bonita Bananas is the fifth largest banana company in the world. It is run under the Noboa Company, which is led by Ecuadorian Alvaro Noboa. Noboa is considered one of the richest men in Latin America and has been listed on the Forbes billionaire list. In addition to his vast business holdings, Noboa has unsuccessfully ran for President of Ecuador four times. He is currently running for President of Ecuador a fifth time against incumbant Rafael Correa. The election will take place in February of 2013. President Correa is again expected to win.
According to locals, Noboa has been unsuccessful in his attempts to win the Presidency due to his failure to pay taxes and his positions on child labor laws and workers rights.